On August 15, 2025, we had the pleasure of welcoming members of the SPD Altmark to our company in Brunkau near Tangerhütte.
Around 10 a.m., all participants arrived in the courtyard, where they were warmly greeted by the managing directors, Mr. Fischer and Mr. Zwick. After a brief welcome, the company presentation began. The managing directors provided an overview of the company’s history as well as the current product catalog. In particular, one of the company’s most significant innovations was highlighted: video centering. This technology enables opticians to capture precise measurement data from their customers — ensuring an optimal visual experience.
This was followed by a company tour in small groups. The guests received exclusive insights into various departments of our operation. The logistics and shipping departments were presented by the responsible employees as well as Ms. Meyer, the executive assistant to management. This area is responsible for purchasing, storage, shipping, and the final quality inspection of the hardware. On-site, visitors were shown a live demonstration of the visuReal MoveAI. Another stop was the workshop, where final work on individual parts is carried out before they move into production.
Mr. Fischer then explained the production process, in which all components are assembled, software is installed, and systems are calibrated. He also demonstrated how an idea becomes a market-ready product and explained which components are manufactured in-house and which are produced by external partners. The functionality of the visuReal Master was also explained in detail.
Later, Mr. Zwick introduced the sales network. This is divided into technical and commercial consulting and works closely with all departments. He also presented our LowVision range, which was specially developed for people with visual impairments.
After numerous interested questions and a lively conversation atmosphere, the tour ended. Finally, all guests gathered again in the courtyard, where cold drinks and light snacks were served. The SPD members sincerely thanked us for the exciting insights and open exchange.
We sincerely thank the SPD for their visit.
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