MIDO Exhibition 2024: The Eyewear Universe

The MIDO Eyewear 2024 exhibition, held in Milan from February 3rd to 5th, was a showcase of the latest trends and innovations in the optical industry. Among the exhibitors, visuSolution stood out with its new equipment for digital centration, a process that ensures the optimal alignment of lenses and frames for each customer.

Digital centration is a key factor for customer satisfaction and loyalty, as it improves the visual comfort and performance of eyewear. VisuSolution’s equipment uses advanced technology to measure the centration parameters based on the customer’s facial features, eye movements, and along with prescription data, calculates the best position and fit for the lenses. 


VisuSolution’s booth at the MIDO Eyewear 2024 exhibition attracted a lot of attention from visitors, who were impressed by the speed, accuracy, and ease of use of the equipment. Many opticians and retailers expressed their interest in acquiring the equipment for their stores, as they recognized the benefits of offering a personalized and high-quality service to their customers.

CEO visuSolution

We are happy to have been part of this extraordinary and multifaceted event. We had the opportunity to discuss and exchange extraordinary concepts and ideas, besides meeting new customers and technology enthusiasts from Europe and around the world. Their support encourages us to keep working hard.

We would like to express our gratitude to all, because visuSolution’s success at the MIDO Eyewear 2024 exhibition demonstrates its leadership and innovation in the field of digital centration, and our commitment to providing the best solutions for the optical industry.

Click here to know more about our Digital Centration Equipment

About MIDO.

MIDO | Milano Eyewear Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories.

MIDO is a meeting place for business: making contacts, communicating with a large international audience and discovering the latest market trends are just some of the activities possible at the fair.
It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

Click here to visit the MIDO Official website